Bob Pet Cake

Done with great care, we created the entire visual identity and communication of Bob Pet Cake and its products, defining an identity and its brand manual, with all the explanations for applying fonts, colors and their codes.

All standards were defined to convey what the brand is, with lots of joy, fun and care for the pet's health through a 100% natural diet, without preservatives and with selected ingredients. To communicate about the manual process of making Bobiscoitos, we chose an organic font, as if it were written by hand, on the spot.